This release adds a 'Marketing Analytics' notebook that shows how you can fully analyze behavior of users who enter your site/app via marketing efforts, in order to understand what really drives your product goals.
Using the open model hub or your own models, you can deep-dive into the raw marketing data from a notebook. Example analyses are conversion, time spent, features/content and journeys that drive conversion or drop-off, predicting if users will convert, etcetera - all split by marketing source/campaign/creative.