Star us on Github!Powerful product analytics for data teams
Objectiv is an open-source data collection & modeling platform that enables data teams
to run product analytics from their notebooks with full control over data and models.
Build BI dashboards for
your teams in minutes
Take pre-built analytics models (or build your own) and turn them into production-ready SQL with one command.
Explore and model
with zero grunt work
Work directly on super-structured raw data that's designed for modeling. No cleaning or transformations required.
Set up error-free tracking
with validation tools
No more surprises downstream. Get helpful tooling to test, validate and debug your tracking setup at multiple stages.
Join the frontrunners in our growing product analytics modeling community
How does Objectiv work?
instrument Objectiv's tracker into your app/site
with the help of a very supportive tracking SDK
collect super-structured user behavior data
and send it directly into your data store of choice
analyze the data from your notebook with
pre-built models, or build your own
output your model to SQL with one command and
use it in BI tools, products, dbt, pipelines, etc...
Blends right into your stack
Objectiv runs in your favourite notebook and integrates with Snowplow.
Any SQL-based BI tool
e.g. Metabase, Looker, SiSense
Any Python-based notebook
e.g. Jupyter, Hex, Deepnote, Colab
Any SQL-based platform/pipeline
e.g. dbt, Airflow, Dagster, Prefect, Transform
Any SQL data store
e.g. BigQuery, Athena, RedShift, Snowflake, Databricks, ClickHouse
Snowplow
Get started with Objectiv
View Example Notebooks
Check out what you can do with Objectiv
Try the Demo
Spin up Objectiv on your local machine
Instrument the Tracker
Start collecting user behavior data
You can find our official repo on GitHub and join our Slack channel if you need any help.