Star us on Github!

Powerful product analytics for data teams

Objectiv is an open-source data collection & modeling platform that enables data teams
to run product analytics from their notebooks with full control over data and models.

Objectiv product screenshotsObjectiv product screenshots

Control your product analytics in code

Take product analytics into your own hands with full access to data and models from your Python notebook.

Model with zero grunt work

Work directly on super-structured raw data, with pre-built models designed for product analytics.

First party data & built for integration

Objectiv connects to your own data store of choice and plays nice with most tools in the modern data stack.

Set up validated, error-free tracking

Get helpful tooling to test, validate and debug your tracking setup at multiple stages. No surprises downstream.

Join the frontrunners in our growing product analytics modeling community

The Alan Turing Institute

How does Objectiv work?

Workings: instrument

instrument Objectiv's tracker into your app/site
with the help of a very supportive tracking SDK

Workings: instrument

collect super-structured user behavior data
and send it directly into your data store of choice

Workings: instrument

analyze the data from your notebook with
pre-built models, or build your own

Workings: instrument

output your model to SQL with one command and
use it in BI tools, products, dbt, pipelines, etc...

Hit the ground running

Check out some of the awesome pre-built models from the open model hub.

User Intent modeling
Churn modeling
User behavior prediction
Funnel Discovery
Identity Resolution
Models in the open model hub

Blends right into your stack

Objectiv runs in your favourite notebook and integrates with Snowplow.

Runs in your favourite notebook.
Integrates with Snowplow.

Any SQL-based BI tool

e.g. Metabase, Looker, SiSense


Any Python-based notebook

e.g. Jupyter, Hex, Deepnote, Colab


Any SQL-based platform/pipeline

e.g. dbt, Airflow, Dagster, Prefect, Transform


Any SQL data store

e.g. BigQuery, Athena, RedShift, Snowflake, Databricks, ClickHouse



Host it yourself, or let us do the heavy lifting

Whichever path you choose, we've made things easy for you.


Objectiv Up

Objectiv Up

Self-host Objectiv in under five minutes. 100% free, pre-configured and ready to use for production.

Learn More


Objectiv Cloud

Objectiv Cloud

A fully managed back-end. Run Objectiv at massive scale without worrying about the Ops part.

Learn More

Objectiv is fully open-source. You can also manually build & run your own custom Objectiv platform, or integrate it into an existing Snowplow pipeline.