We released v0.0.13, which adds a
to the open analytics taxonomy, enabling analysis of marketing & product performance straight from your
The new MarketingContext in the open taxonomy
How it works
UTM parameters in the URL (e.g.
utm_source=a&utm_medium=b&utm_campaign=c) are the de-facto standard for
tracking the performance of campaigns. In this release, we've added support for storing & analyzing these UTM
The Bach modeling library then supports using this new MarketingContext data in analyses, e.g. (first-touch) attribution to see which marketing channels convert or retain best in your site or app.
MarketingContextin the open taxonomy docs, for details on the newly tracked data.
- The Bach modeling library docs, for how to easily analyze it.
Enjoy analyzing your campaign & product performance!