We released v0.0.13, which adds a MarketingContext to the open analytics taxonomy, enabling analysis of marketing & product performance straight from your notebook.

As part of our mission to enable effective data science in the product analytics workflow, we’ve completely redesigned the analytics tracker from scratch. One of its unique features is the ability to capture exactly where in your product an event was triggered. This information is stored in the event itself. Today, we want to show you how that works and why it matters.

During the last 12 months, our team has silently worked on an open-source project that aims to effectively integrate data science into the product analytics workflow. In this series of blog posts, we want to take you along our journey and show you what we’ve been working on.