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Visibility

There are several use cases in which you want to track whether an Element is shown or hidden to a user. We define this as Visibility.

Tracking the Visibility of Elements is non-trivial. Frameworks like React can succesfully render Elements, adding them to the DOM, that are actually not visible to the user. Visibility of Elements can also be controlled in a myriad of other ways, e.g. via CSS properties like display: none.

Thus, visibility in the DOM does not always mean visibility in the UI, making it hard to track automatically. Objectiv therefore allows you to manually specify whether and how an Element triggers Visibility Events.

Visibility Events

Objectiv supports two Events for Elements that become visible or hidden:

How To Use

You can manually specify whether and how an Element triggers Visibility Events, via:

  • trackVisibility: For a given TrackableElement, defines a state that triggers Visibility Events.
  • trackSectionVisible: Immediately trigger a SectionVisible Event for the given TrackableElement.
  • trackSectionHidden: Immediately trigger a SectionHidden Event for the given TrackableElement.

Use Cases

Below some example use cases in which you may want to use Visibility Events.

Async Loading

Certain Elements in a UI may be loaded asychronously, e.g. a list of videos pulled from the YouTube API.

In such cases, you cannot know which Elements were on screen at analysis-time. Tracking which ones were loaded through Visibility Events helps you understand for instance:

  • Their Click-Through Rate (CTR); or
  • Their impact on user behavior.

Overlays and Tooltips

Some Elements may only be shown on screen when a user interacts with them, which then overlay the current UI. Examples are tooltips and notification menus.

A tagOverlay method is available for these cases.

Expandable Elements

When an Element shows in the current UI only on interaction (but does not overlay it), we define these as ExpandableSections.

A tagExpandableElement method is available for these cases.