Tracking Core Concepts
While most trackers simply track everything by inserting a simple script, the data they collect is often incomplete or over-complete, unstructured and ambiguous. Significant gruntwork is typically required before it can be used for modeling.
Objectiv asks you to map your application to the open analytics taxonomy.
This is done by identifying the interactive elements in your application’s UI and assigning them locations. It will create a contextual layer for your application that Objectiv's tracker uses to collect clean, well-structured data that is ready for modeling with minimal gruntwork.
Learn more about Objectiv's tracking concepts:
- Locations that describe the exact UI position for an Event.
- Trackers to instrument on various platforms.
- Validation of Events according to the taxonomy.
- Collector to receive, validate and store Events.