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Tracking Core Concepts

While most trackers simply track everything by inserting a simple script, the data they collect is often incomplete or overcomplete, unstructured and ambiguous. Significant gruntwork is typically required before it can be used for modeling.

Objectiv asks you to map your application to the open taxonomy of analytics. This is done by tagging interactive elements and locations in your application’s UI. It will create a contextual layer for your application that Objectiv's tracker uses to collect clean, well-structured data that is ready for modeling with minimal gruntwork.

Learn more about Objectiv's tracking concepts: