Open analytics taxonomy reference
Global Contexts
Global Contexts capture general data about the state in which an Event happened, such as a user's identity & marketing information.
- ApplicationContext
- CookieIdContext
- HttpContext
- IdentityContext
- InputValueContext
- LocaleContext
- MarketingContext
- PathContext
- SessionContext
Location Contexts
Location Contexts describe the exact position in an application's UI from where an Event was triggered. A location stack is composed of a hierarchical stack of LocationContexts; the order defines the hierarchy.
- ContentContext
- ExpandableContext
- InputContext
- MediaPlayerContext
- NavigationContext
- OverlayContext
- PressableContext
- RootLocationContext
- LinkContext
Events
Describe interactive and non-interactive Events.
- InteractiveEvent
- NonInteractiveEvent
- InputChangeEvent
- PressEvent
- ApplicationLoadedEvent
- FailureEvent
- HiddenEvent
- MediaEvent
- SuccessEvent
- VisibleEvent
- MediaLoadEvent
- MediaPauseEvent
- MediaStartEvent
- MediaStopEvent
Types
Describe the possible contents of properties that Events and Contexts can have.